Guides
Get more customers from the ones you have.
Practical guides for local service businesses on referrals and reviews. Real scripts, simple math, no fluff.
6 min read
How to ask customers for referrals (without feeling pushy)
Most happy customers would gladly send you a friend. They just never get asked. Here is when to ask, what to say, and how to make it easy.
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How much should you pay for a referral?
Pay too little and nobody bothers. Pay too much and you give away your margin. Here is a simple way to pick a reward that makes sense for your business.
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Referrals vs paid ads: what a new customer really costs
Ads are fast. Referrals are cheap and close well. Here is how to compare them honestly, why most local businesses need both, and how to start shifting your budget.
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How to get more Google reviews (the honest way)
The businesses with hundreds of reviews are not luckier than you. They just ask every customer, at the right moment, with a link that takes one tap.
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10 referral program ideas for home service businesses
Home service businesses have a big advantage: your customers have neighbors. Here are ten practical ways to turn finished jobs into new ones.
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Referral text message templates that don’t feel pushy
A good referral text sounds like a quick note from a person, not an ad. Here are copy-ready messages for every step, and the rules that keep them welcome.
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How to track customer referrals (without a spreadsheet mess)
If you cannot tell who sent you a customer, you cannot thank them or know what referrals are worth. Here is how to track them without the mess.
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