ROI calculator
What are your happy customers worth?
Pick your business, move the sliders, and watch the money add up. No email needed.
Optional. Fills in a typical job size and reward. Adjust anything below.
Your numbers
Different customers you finish a job for. ReferX asks each one after their job.
What a typical job is worth. If customers come back, use what they spend in a year.
Share of customers who refer someone.
Referred leads usually close higher than cold ones.
What you pay the referring customer.
New revenue from referrals in a year
$99,000
from 66 new customers your customers sent you.
110
Referrals a year
14.0x
Return on rewards
Referrals vs. ads
What 66 new customers would cost you each way.
You'd keep $9,900 you'd otherwise spend on ads.
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Return on rewards is revenue after rewards, divided by what the rewards cost. What you keep takes off the rewards and a year of your REFERX plan. Neither counts your own job costs.
Where these numbers come from+
Referral rate. The share of your existing customers who send you at least one referral once you actually ask. Programs that never ask sit near zero. Research puts it at 29% of happy customers. If about 8 in 10 of yours are happy, that’s about 23% of all your customers, which is where the defaults start.
Close rate. Referred leads close far higher than cold ones, because a friend has already vouched for you. The defaults assume 60%. Use your own number if you track it.
Reward. What you pay per closed job. Because it only ever triggers on work you won, it behaves like a commission rather than an advertising spend.
These are your inputs, not REFERX performance data. We don't publish customer averages until we have enough customers for the number to mean something.