What would a referral program actually be worth?
Move the sliders to match your business. Everything recalculates as you go — no email required, nothing saved.
Reward customers for results, not clicks.
A referral reward only ever triggers when the introduction actually converts — not for a click, a form fill, or a lead that goes nowhere.
- Customer referral reward
- $100
- Referral converts
- $1,500 in revenue
An illustrative example, not REFERX performance data — model your own numbers below.
Your numbers
Everyone you could ask.
What a typical closed job is worth.
Share of customers who refer someone.
Referred leads usually close higher than cold ones.
What you pay the referring customer.
50
Referrals generated
20
New customers
Revenue net of reward cost, divided by reward cost. It measures the program against what you pay out in rewards — not gross profit, which depends on your own job costs. This counts reward payouts only; the REFERX subscription is separate.
Where these assumptions come from
Referral rate. The share of your existing customers who send you at least one referral once you actually ask. Programs that never ask sit near zero; the defaults here assume a modest 2%.
Close rate. Referred leads typically close higher than cold ones — the trust is already there. Use your own number if you track it.
Reward. What you pay per closed job. Because it only ever triggers on work you won, it behaves like a commission rather than an advertising spend.
These are your inputs, not REFERX performance data. We don't publish customer averages until we have enough customers for the number to mean something.